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The new location will also offer complimentary Design Services, designed to help clients create a home – or a room – that reflects their NYC lifestyle, with expert design consultations, in-home measuring and 3-D renderings. “The dichotomy of art and design is more of a Western idea,” said Chris Shao, 31, who opened Objective Gallery in Shanghai in July 2020 before introducing a second outpost in Manhattan with his business partner, Marc Jebara, 34, this March. Design Within Reach, Inc. (DWR), the leading source for modern living, is thrilled to announce the opening of a new store, which will feature... "It's such a great neighborhood, and our new space truly provides both core consumers and new clients the opportunity to discover products in an environment that provides a complete brand experience." STAMFORD, Conn., April 25, 2019 /PRNewswire/ -- Design Within Reach, Inc. (DWR), today announces the opening of its new Studio on Manhattan's Upper West Side.
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The 15-year-old company is shaking things up at its newest store, which occupies three stories at the corner of East 57th Street and Third Avenue in Manhattan, retooling its merchandising formula to conjure a vibrant, alluring new showroom. Created in collaboration with Sayigh Duman Architects, lighting consultancy Light Studio LA, and branding-and-design-development firm 2x4, the 20,000-square-foot space is impressive in its sheer scale. "We are so excited to open our doors in their neighborhood and share our love of modern design with them once again." Home furnishings purveyor Design Within Reach (DWR) has long been a cherished resource for the aesthetically inclined, affording both collectors and casual fans access to modern classics by such legends as Harry Bertoia, Charles and Ray Eames, and Carl Hansen. The Upper West Side Studio will be a destination for design enthusiasts to discover new DWR product developed exclusively with international design talent like Afteroom, Note Design Studio and Norm Architects as well as New York-based designers Hlynur Atlason, Pat Kim and Egg Collective, alongside modern classics by Charles and Ray Eames and Eero Saarinen.
Design Within Reach Debuts a Sleek New Manhattan Store - Architectural Digest
Design Within Reach Debuts a Sleek New Manhattan Store.
Posted: Fri, 31 Jan 2014 08:00:00 GMT [source]
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Located on Broadway between 76th and 77th Streets, the 6500-square-foot space brings the company's total locations in New York City to five. However, when you buy something through our retail links, we may earn an affiliate commission.
DESIGN WITHIN REACH BRINGS A NEW WAY TO EXPERIENCE AUTHENTIC MODERN DESIGN TO SAN FRANCISCO
Known for introducing great design to the public, Design Within Reach made modern design accessible to the U.S. market through its groundbreaking catalog and e-commerce site and has built a reputation on educating the consumer about design classics and masterworks of today. Since its founding in 1998, DWR has become more than a home for midcentury design; the brand has made an investment in the future of the industry and the 21st-century designers who will become the next greats. As retail moves increasingly online, and showrooms, vintage stores and pop-ups become more and more of a curated experience, Manhattan has seen a swell of design galleries started by new curators — many of them young and intent on making their mark in a growing market for collectible, limited-edition works that straddle the line between sculpture and functional furniture. New York’s new guard moves beyond social media, opening brick and mortar spaces to make design within reach. The store will also feature 28 open, vignette-style spaces showcasing new and exclusive DWR wares. “Rows of merchandise on racks are fine for selling individual chairs,” Edelman remarks, but “we want to sell a room or a home—not just an item.” The result is a refreshingly contemporary space that’s just the right amount of irreverent, perfect for an eager Manhattan clientele.
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